VERDO executes their Business Strategy digitally

In these years, the energy concern, Verdo, is boosting digitalization and sustainable growth. DI2X, Verdo’s Supply Division is digitalized, and this has become the start of Verdo’s digital transformation journey.
Verdo office building sign logo
We have started a digital journey

In Autumn 2021, part of Verdo’s management participated in DI2X’ Masterclass in Digital Transformation for the first time.

This was not only the start of digital competence building in the organization but also the starting point for a shared organizational mindset and common language in the work with the execution of Verdo’s business strategy from a digital perspective.

A new Business Strategy

Prior to this, Verdo’s Supply Division had worked intensively on the development of a new business strategy and requested a digital strategy from the IT department now. However, the IT department declined. Instead, they pointed out that it was the business strategy that had to be executed digitally.

"The use of DI2X Tools has given us a lot of useful data from our own organization, which we now need to act on. We will use the frameworks and Tools actively in our semi-annual follow-ups to ensure that there is continuous progress and that we are moving forward as an organization."

Strategy Director at Verdo comment on their new business strategy

Stine Brøgger Thygesen
Head of Strategy, Verdo

A shared framework

This became Verdo’s starting point for sending the executive management team,  several managers, and specialists at Masterclass. And later to engage a Digital Leadership Coach from DI2X, sign up for DI2X Tools subscription, and certify own employees in Digital Leadership.

“When the participants returned, I experienced that they had acquired a common language.
At the same time, DI2X’s program had given them concrete tools for working with the digitalization in our company”
Margrete Larsen, CHRO, Verdo.

The common language and DI2X’s tools enable Verdo to maintain and develop the company’s digital maturity and competencies, develop digital solutions, maintain and increase the growth, and competitive advantages.

Concrete Action Plans and the Work With 10+3 organizational capabilities

With Masterclass and the tools from DI2X, a common action plan has now been developed, and concrete initiatives have been defined to ensure that the business strategy is executed digitally.

At Verdo, the participation in Masterclass has also meant that greater awareness has been created, and a renewed focus on how they can create digital solutions that they have not seen before.

”We have learned from our participation in Masterclass and in the use of DI2X’s tools that we gain useful insight and knowledge, as well as relevant data to proceed.

This enables us to be more aware of the possibilities of digitalization and capable to drive the digital transformation we are working on”

Margrete Larsen, CHRO, Verdo

Margrete Larsen CHRO Verdo
Digital Focus Rooted in Verdo

At Verdo, digitalization is high on the strategic agenda – and with good reason. With digitalization, the basis for sustainable growth and development is created, contributing to Verdo’s strategic focus on green transition and sustainability.

Ambassador for the Digital Transformation

Verdo’s Digital Supply will be “first mover” in the organization and an ambassador for the digital transformation.

In order to succeed, it is crucial to define clear roles, responsibilities, and interfaces across the organization, as well as ensure the new organizational structure is implemented and anchored.

Changes can be difficult, and we are a utility company which is also based on a long series of traditions with high professionalism and skilled employees. Therefore, it is of great importance in our transformation that we have created a shared language in order to communicate clearly “why we do this” and “why it makes sense.
Peter Nordahn, Head of Water and Digital Supply, Verdo

The Forward-Looking Strategy

With digitalization anchored in the newly established department and the right competencies present, the foundation  is in place for working dedicated with digital transformation.

Digital transformation requires leadership and tools to move the organization. Here, DI2X’s tools and the strategic partnership play a significant role.

The Resource Center is a good idea in terms of giving us users a place to get help - it's quick and easy. I have actively used the Resource Center in relation to training colleagues internally and have used many of the materials available there. DI2X Tools is a fantastic tool for dialogue, and it is precisely the results from the use of Tools, combined with materials from the Resource Centre, that have created the basis for some good reflections internally in the organization.” 
Stine Brøgger Thygesen, Head of Strategy, Verdo

Data leads the way

With data and mapping of the digital maturity in the organization, it is now possible, to a greater extent, to identify the barriers to changes and initiate the necessary efforts to ensure the continuous development of the digital mindset, culture, and organizational capabilities at Verdo.

About Verdo

Verdo is organized within five business areas which cover:
Electricity, water, heating, technology, and lighting.

Jakob Flyvbjerg Christensen CEO Verdo
  • Sector: Utilities
  • Revenue 2021: 2,5 billion DKK
  • 550 employees

Jakob Flyvbjerg Christensen
CEO, Verdo


Today, Verdo is organized as an amba and with a Representative Office as the highest authority. Verdo was established in 1874 and based on a societal need for energy.

Verdo develops green energy plants for industry and supply at home and abroad. They are among Europe’s leading suppliers of sustainable, certified biomass for industry and district heating plants, and Denmark’s largest supplier in the operation and maintenance of street lightning.

Verdo supplies its customers with heat, water, and electricity day and night, all year around.

Read other cases from DI2X

If you are curious to know more about how others have worked on digital transformation in their organization, you can find inspiration in our other cases.

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