DI2X

At DI2X, we work to enable organizations, leaders, and partners either to help others – or to help themselves. Our ambition is to strengthen leaders’ ability to lead from the front, create clarity, and build confidence in teams and organizations on the path towards increased digital maturity and transformation.

Digital maturity requires a shared language and clear direction. Without a common understanding of where the organization is and where it aims to go, it is difficult to prioritise and make clear decisions. The research-based DI2X frameworks and the DI2X method provide a shared conceptual framework and a structured approach that support reflection, dialogue, and strategic choices across the organization.

The aim is to strengthen the capacity for reflection, foster qualified dialogue, and provide a clear view of both the current situation and long-term ambitions. In this way, it becomes possible to move from insight to action – and to create sustainable value for the organization and its stakeholders.

The DI2X frameworks, the DI2X method, and the associated programmes, certifications, and tools are built on many years of research, empirical data, and experience from a wide range of private companies, public organizations, and non-profit environments. Digital transformation is a continuous process, and we continuously develop our frameworks and methods to ensure that they remain relevant, up to date, and applicable in practice.

DI2X’s research is based on international research findings and our own empirical studies. Our research approach is predominantly hermeneutic and social constructivist, meaning that we focus on understanding how digital technologies, IT, and data are interpreted, applied, and create value in organizational contexts. We primarily work with qualitative methods that provide deep insight into practice, actors’ interpretations, and organizational dynamics, supplemented by quantitative data from our online Tools to identify patterns and create overview.

From a research perspective, DI2X draws on the fields of information systems, organisation theory, and management research, with a focus on the interaction between technology, organisation, and leadership. Through our research, we contribute to the development of theoretical frameworks, methods, and development processes that support work with digital transformation and the development of digital maturity in organisations.

Everything we do at DI2X is based on three fundamental principles:

• If you want to move someone somewhere else, you must start where they are

• Transformation requires new concepts to think with and theories to navigate by

• The development of digital maturity is necessary to meet both current and future demands and expectations

For us at DI2X, these principles mean that we always take as our point of departure the reality that organisations and leadership teams actually face – not idealized models or standard solutions. We meet people where they are and work with their concrete challenges, understandings, and conditions as the foundation for development and transformation.

This also means that we do not view transformation as a matter of quick fixes or technological solutions alone. Instead, we focus on providing leaders and organisations with new concepts to think with and theories to navigate by, enabling them to understand, prioritize, and act independently in complex digital contexts. Our frameworks, methods, and services are therefore designed to support reflection, a shared language, and long-term movement.

Finally, we view the development of digital maturity as a necessary prerequisite for meeting both current and future demands and expectations. For us, digital maturity is not about technology in itself, but about organisations’ ability to act in a qualified, coherent, and sustainable way in an increasingly digital reality.

Being research-based means that DI2X’s frameworks, methods, and learning designs are grounded in systematic research, documented empirical evidence, and peer-reviewed knowledge – not in trends, isolated cases, or generic maturity models.

The academic foundation of DI2X has been developed through more than 30 years of international research in information systems, organizational and technological change, and digital transformation across both private and public sector organizations. At the same time, this foundation is firmly anchored in a Nordic societal model characterized by high levels of trust, strong public institutions, tripartite collaboration, participation, and a close interplay between technology, organization, leadership, and society.

DI2X’s frameworks for digital maturity and organizational capabilities have been developed by Pernille Kræmmergaard, PhD, and are described and further developed through a wide range of books, peer-reviewed articles, and research projects. The frameworks are explicitly documented in the books Mind the Gap and Navigating Digital Transformation (published in Danish by Djøf Forlag and in Norwegian by Cappelen Damm Akademisk), where concepts, underlying logic, and practical application are presented in an integrated manner.

The research-based approach implies that DI2X:

• is grounded in empirical studies of how organizations actually create value with technology, IT, and data

• translates academic knowledge into applicable frameworks, language, and methods that support reflection, prioritization, and action in practice

• continuously further develops the DI2X frameworks and associated tools in dialogue with both research communities and organizations in the field

Founder Pernille Kræmmergaard has published more than 100 peer-reviewed articles in international journals and conferences and has received several awards for her research. She has served as Professor of Digitalization and IT Management at Aalborg University, Visiting Professor at the IT University of Copenhagen, and has for decades maintained close academic collaboration with leading international researchers.

In addition, DI2X is academically anchored in, and continuously oriented toward, international research from recognized institutions such as MIT Sloan School of Management, Harvard Business School, London School of Economics, Copenhagen Business School, and the IT University of Copenhagen. This means that DI2X actively applies and further develops insights from internationally recognized research in information systems leadership, informatics, and organizational and technological change.

This research-based – and Nordic-rooted – approach enables DI2X to offer holistic, coherent, and academically robust frameworks, while ensuring that the DI2X frameworks remain operational and applicable in complex organizations across sectors.