Pernille Kræmmergaard, Founder of DI2X, is also the CEO of the company. Since the mid-1990s, she has done research on how to create business value with IT and technology. After her university career, ending as professor at Aalborg University and visiting professor at the IT University, she founded the Digitization Institute in 2015 and DI2X in 2021. Both companies aid organizations in developing digital leadership skills.
Peter Sondergaard is Chairman of the Board and contributes with his deep knowledge of leadership and management of Professional Services organization, not least through his many years as an executive in Gartner. He closely follows the development of information technology in business and society.