Pernille Kræmmergaard, PhD

About Pernille Kræmmergaard

Pernille Kræmmergaard, PhD, founded DI2X in 2015 and is today the company’s founder and CEO. At DI2X, she holds overall academic responsibility for the development and continuous advancement of the DI2X frameworks, the DI2X method, and the overall academic content of learning materials and digital tools.

She has played a central role in building DI2X as a research-based knowledge institute with a strong focus on making knowledge about digital maturity and digital transformation applicable in practice across both private and public organisations.

For more than 30 years, Pernille has conducted research on how organisations create value with new technologies, IT, and data, and on the implications this has for organisational strategy, structure, leadership, and capabilities. Her research focuses in particular on the interaction between strategy, technology, organisation, and leadership in the context of digital transformation.

She has developed the DI2X frameworks for Digital Maturity and Organisational Capabilities for Digital Transformation, which form the academic foundation of DI2X’s work. These frameworks are described in several of her books, including Mind the Gap and Navigate Digital Transformation, which explicitly communicate the concepts, logic, and practical application of the DI2X frameworks.

Pernille has published more than 100 scientific articles in international journals and conferences and has received several awards for her research.

She leads the DI2X Masterclass in Digital Transformation and has developed DI2X’s certification programmes, including Fundamental, Facilitator, and Advanced Certification. Together with colleagues at DI2X, she has also developed DI2X’s self-assessment tools for measuring digital maturity, organisational capabilities, and digital mindset, as well as the associated Resource Center with online learning materials, digital self-study, chatbot, templates, reflection questions, and more.

Pernille teaches continuously within the DI2X framework and contributes through keynote presentations, certifications, workshops, and professional process facilitation across both public and private organisations.

Background and education

Pernille holds an MSc in International Business and a PhD in organisational and technological change. She is a former Professor of Digitalisation and IT Management at Aalborg University and has been a visiting professor at the IT University of Copenhagen. She is a Digital Wise Person under the auspices of the Danish Academy of Technical Sciences (ATV) and has been—and continues to be—a member of numerous councils, boards, and committees, including as a former external evaluator for the Danish National Audit Office and as a co-founder of the Professional Data Ethics Council.

Pernille is widely recognised for combining rigorous, research-based expertise with a strong focus on practice, and for providing leaders and organisations with concepts and frameworks that support reflection, prioritisation, and action in digital transformation initiatives.